Folktales · Information

Privacy Policy

Everything you need to know about our policies, orders and the care we take to make your experience with Folktales simple and transparent.

Folktales (“Folktales”, “we”, “us”, or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to users when they access or make a purchase through our website, services, or related communication channels.

  1. INFORMATION WE COLLECT

We may collect the following categories of information:

A. Information Provided by You

• Full name
• Email address
• Phone number
• Billing and shipping address
• Recipient and gifting information
• Order and transaction details
• Personalisation instructions
• Customer-support communications
• Reviews, feedback, surveys, or contest entries
• Information submitted through forms, Gift Finder, wish lists, or account registration

B. Payment Information

Payments may be processed by third-party payment gateways. We may receive limited transaction information such as payment status, payment method, transaction reference, and billing details.

We do not ordinarily store complete card numbers, CVV details, UPI PINs, or banking passwords.

C. Automatically Collected Information

When you use our website, we or our service providers may automatically collect:

• IP address
• Browser and device information
• Operating system
• Referring pages
• Pages viewed and time spent
• Website interactions
• Approximate location
• Cookie and analytics identifiers

  1. HOW WE USE INFORMATION

We may use collected information to:

• Process, fulfil, and deliver orders
• Send order confirmations and tracking updates
• Manage payments, returns, refunds, and exchanges
• Provide customer support
• Process personalisation and gifting requests
• Improve our website, products, packaging, and services
• Prevent fraud, misuse, and unauthorised transactions
• Maintain security and troubleshoot technical issues
• Send promotional communication where permitted
• Analyse website performance and customer preferences
• Comply with accounting, tax, legal, and regulatory obligations
• Enforce our policies and protect our lawful interests

  1. GIFT RECIPIENT INFORMATION

When a customer purchases a gift for another person, the customer may provide the recipient’s name, address, phone number, gift message, or other delivery information.

The customer confirms that they are authorised to provide this information for the purpose of fulfilling and delivering the gift order.

We will use recipient information primarily for order preparation, communication, delivery, fraud prevention, and customer support.

  1. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, tags, and similar technologies to:

• Keep the website functioning
• Remember preferences and cart contents
• Analyse website traffic and usage
• Improve performance and personalisation
• Measure advertising effectiveness
• Display relevant promotional content

Users may control certain cookies through browser settings. Blocking essential cookies may affect website functionality, checkout, or account features.

  1. MARKETING COMMUNICATIONS

Where permitted, we may send promotional communication through email, SMS, WhatsApp, telephone, or digital advertising channels.

Users may unsubscribe through the option provided in the communication or contact us at XXX. Transactional communication concerning an order, payment, delivery, or support request may continue even after marketing preferences are changed.

  1. SHARING OF INFORMATION

We may share information with service providers involved in operating our business, including:

• E-commerce and website hosting providers
• Payment gateways and banking partners
• Warehousing and fulfilment partners
• Courier and logistics companies
• Customer-support providers
• Email, SMS, and WhatsApp communication providers
• Analytics and advertising platforms
• Technology, security, and fraud-prevention providers
• Professional advisers, auditors, and legal authorities

These parties may process information only as necessary to provide their respective services or fulfil applicable obligations.

We do not sell or rent personal information in exchange for money as a regular business practice.

  1. LEGAL DISCLOSURES

We may disclose information if reasonably necessary to:

• Comply with applicable laws, court orders, or lawful government requests
• Investigate fraud, security incidents, or policy violations
• Protect the rights, property, or safety of Folktales, customers, or others
• Establish, exercise, or defend legal claims
• Complete a merger, acquisition, restructuring, financing, or transfer of business assets, subject to appropriate safeguards

  1. DATA RETENTION

We may retain personal information for as long as reasonably required to:

• Fulfil the purpose for which it was collected
• Maintain business and transaction records
• Process disputes, returns, refunds, or warranty requests
• Comply with legal, tax, accounting, and regulatory obligations
• Prevent fraud and protect our lawful interests

Information that is no longer required may be deleted, anonymised, or securely archived.

  1. DATA SECURITY

We use reasonable administrative, organisational, and technical safeguards designed to protect personal information.

However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. Customers are responsible for maintaining the confidentiality of their account credentials and informing us of suspected unauthorised access.

  1. YOUR CHOICES AND RIGHTS

Subject to applicable law, users may request to:

• Access certain personal information held by us
• Correct inaccurate or incomplete information
• Withdraw consent where processing is based on consent
• Opt out of promotional communications
• Request deletion of eligible information
• Raise a concern regarding the use of personal information

Requests may be submitted at XXX. We may request identity verification before processing a request.

Certain information may need to be retained for legal, security, accounting, fraud-prevention, or contractual reasons.

  1. CHILDREN’S PRIVACY

Our website and services are not intended for children below the age permitted to independently enter into a contract under applicable law.

If a minor uses the website, such use should take place under the supervision of a parent or legal guardian.

  1. THIRD-PARTY LINKS

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, security, or availability of those third parties. Users should review their respective privacy policies.

  1. INTERNATIONAL PROCESSING

Some service providers may process or store information outside the customer’s state or country. Where applicable, we will take reasonable steps to ensure that such processing is handled in accordance with applicable requirements.

  1. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect operational, legal, or technological changes.

The revised policy will be published on this page with an updated “Last Updated” date. Continued use of the website after an update will be subject to the revised policy.

  1. GRIEVANCE AND CONTACT DETAILS

For privacy-related questions, requests, or complaints, contact:

Business/Legal Name: XXX
Brand Name: Folktales
Grievance Officer: XXX
Email: XXX
Phone: XXX
Registered Address: XXX
Response Hours: XXX

Folktales